Every tool on this page I use personally. No fluff, no filler — just the automation and AI stack that runs my business. Affiliate links help keep this site free.
Replace repetitive work with automated pipelines. These two tools are the backbone of every system I build.
Visual automation builder that connects 1,000+ apps. I use Make to automate my content pipeline from HeyGen to Google Drive to social scheduling. Handles complex logic better than Zapier at a fraction of the cost.
Self-hostable automation with AI-native nodes. If you want maximum control and don't mind a steeper learning curve, n8n is unbeatable. Run it on your own server for near-zero cost.
Track leads, automate follow-ups, and build email sequences in one place.
Free CRM that scales with your business. I use HubSpot to manage affiliate partner contacts, track newsletter subscriber journeys, and automate email sequences. The free tier is genuinely powerful.
WHY I USE IT
"HubSpot replaced three separate tools for me. CRM, email, and automation — all free to start. It's the first tool I recommend to anyone building an online business."
— Elliot Cairn
The tools that power my entire content pipeline.
AI avatar video platform. I create all my TikTok and YouTube content through HeyGen — no camera, no editing, no studio. Record once, batch produce dozens of videos.
Start creating with HeyGen →Best AI voice cloning on the market. My HeyGen videos use an ElevenLabs v3 voice clone that sounds indistinguishable from a real person. Game-changing for content at scale.
Clone your voice free →For long-form content, ad copy, and scripting at scale.
Enterprise-grade AI writing with brand voice training. Jasper learns your style and maintains consistency across blog posts, email sequences, and social copy.
Try Jasper free →Best value AI writer for SEO content. Writesonic produces optimised articles faster than any other tool I've tested. Strong free tier for beginners getting started.
Try Writesonic →Solid tools that complement the core stack.
Thumbnails, Pinterest pins, lead magnets. Essential for visual content creators.
Get Canva Pro →Pinterest and Instagram scheduling. Tailwind Communities amplify reach significantly.
Try Tailwind →Professional video editor — free version is exceptional. Studio ($300 one-time) unlocks AI tools.
Download Free →My primary AI assistant for strategy, writing, and code. Best model for business use cases.
Try Claude →Newsletter platform built for monetisation. Better analytics than Substack, built-in ad network.
Start on Beehiiv →This site runs on Netlify. Free tier covers most personal sites. Instant deploys from GitHub.
Deploy free →Sell digital products instantly. Zero monthly fee — best for starting your first product.
Sell on Gumroad →Privacy-first analytics. GDPR compliant, no cookie banners needed. Simpler than Google Analytics.
Try Plausible →Free PDF: the exact workflow I use to batch-produce a week of content in 2 hours using HeyGen, ElevenLabs, and Make.com.
Download Free →